Samer is an independent graphic designer, lettering artist, and analogue photography enthusiast working from his hometown in Mt. Lebanon, Beirut, or anywhere with Wi-Fi. ​​

Since 2008, his design work revolved in both corporate and cultural spheres focusing heavily on typographic 

experimentation, utilizing his passion for Arabic hand lettering in bilingual visual identities, editorial design, 

event branding, and design direction. 

During the quarantine of 2020, he divided his time between commissions and exploring new interests away 

from the screen, such as woodworking, printmaking, and analogue photography. 

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In the occasion when he is not behind a screen with a headset, Samer can be found in his workshop doing 

woodwork, enjoying a sunset ride on his motorcycle, or doing a late night printing session in his darkroom.